Well, some thoughts that are emerging right now... Nothing worth wasting bandwidth on at the moment, but still, I thought I'd note this down.
I'm currently playing with design for a website, for my dear friend, and an excellent photographer. As with most photographers, he wanted a gallery with a few categories. So I happily obliged. But since I forgot the exact categories he wanted (which is not so important at this point), I started writing fake category names, just to see how category names could be styled. And then I noticed something. The names of the links have a huge impact on how I perceived the content of the website. I don't know if this is universal. (Will have to do some research, asking around...) Definitely a strange, new discovery...